This year Lalesso shot their 2012 catalogue in South Africa. We drove the 2 hours from Cape town to the pristine white dunes at Arniston, which is mere kilometers from the southern most tip of Africa. Lalesso is ready to launch its very new and exciting range of clothes for 2012. This year they have increased their appeal with a fresh and dynamic look, yet distinctly African. Lalesso is distinct in creating modern neo-african chiche. An african child of the future, heavily grounded in the traditions of the past, but inspired by the overwhelming nature and persistence of the Africa continent. Lalesso is heavily invested in its ethical responsibility to development in Africa – directly  focused on fair trade and african production. They are an example of how “trade not aid” is the way forward and how africa can do it for itself. Furthermore Lalesso imbibes all that is best about african fashion, it is fresh, imaginative, and focused on making african fashion and fabrics available and desirable to an international market . That is why Lalesso remains at the fore front of african fashion and is an inspiration to all who see it and buy it.

Photos on this page: Ernst Heusser

Please note the following pictures have not been photoshoped and no Post production or touchups have been done, only a colour grade.

Official Catalogue Photographer: Andrew (VC) Verster Cohen

Photographic Assistant: Riyaad Jamal

Hair And Make-Up: Daleen Stewart

Styling: Chrystal

Model: Annelot from Vision

Fashion video: Ernst Heusser